You might think the pool-cleaning business is about getting your hands dirty and scrubbing away at grime and gunk. But the truth is, there’s a lot more to it than that. If you want to be successful in this industry, there are some pool-cleaning business secrets that you need to know. The absolute truth is that starting a pool cleaning business as a firefighter is a great side hustle. This blog post will reveal the top 5 secrets to growing the pool-cleaning business that no one tells you about.
Secret #1 It’s All About Location, Location, Location
The first secret to growing your pool-cleaning business is all about location. If you want to be successful, you need to ensure that you’re servicing pools in an area with a high demand for them. This means finding a neighborhood with many homes or businesses with pools. Once you’ve found the right location, you can start marketing your business there.
Location can be the first factor that can hinder the success of your business. It is essential to research and ensure you are servicing pools in an area with a high demand for them.
Research your local market
The first place we are going to start is Google search. Google is the largest search engine in the world and will give you the most relevant results to what you are looking for.
SERP (Search Engine Results Page)
When searching for “pools cleaning in (Your City),” you should see a list of local pool companies. If not many local companies are listed, this may not be a good market for your new business. Seeing companies like Yelp, Angie’s Leads, and Home advisor at the top of the list is normal, and there’s no need to worry about these listings.
Check for Google Ads
On the top of the page, you may see Google Ads. These businesses have paid to be featured at the top of the list. This is a good sign! Companies are willing to spend money to acquire new customers in this market.
Click on a Few of the Listings
You will be taken to that company’s website when you click on one of the listings. Look for an “About Us” page. This page will give you an idea of how long the company has been in business. The longer the company has been around, the more competition you will have. Also, Look at the site’s quality; does it look outdated? If it does, that may mean the company is not keeping up, and you may have an opportunity to take some of their business.
Check the Local GBP (Google Business Profile)
Google Maps is a business powerhouse; it can explode your business. Some estimates have been that 70% of people looking for a service-based industry click on one of the top 3 results in Google Maps.
Open Google Maps and enter “pools cleaning in (Your City).” You will see a list of local companies with their hours, phone numbers, websites, and reviews. You should first check the number of reviews, photos, posts, and Questions and answers for each company in the top 3. This will give you a baseline of what you would need to be in that top three.
Once you have done the market research, you can better understand the competition and what you may need to do to get started. There are some great free tools that you can access that can give you an even deeper understanding of the market.
To learn how to start your own business, rank your website to the top of Google, and generate leads for your own pool cleaning company, check out Ippei.com, the guy I learned from.
Utilize Research and Google Earth to find where to market your business
When you understand the market well, it’s time to start marketing your business. The easiest way to get started is by utilizing research and Google Earth to find where to sell your business.
Using Google Earth, you can see satellite images of neighborhoods and target the ones with the most potential for your business.
Look for many neighborhoods with trees, as they are likely to have pools. You can also look for communities with a high density of houses; these are usually affluent areas where people are more likely to have pools.
Secret #2: Create a Compelling Offering
The next secret to growing your pool-cleaning business is creating a compelling offering. What can you do that other business in your area don’t? What unique services can you provide? If you can offer something that other companies can’t, you’ll surely attract attention—and customers!
A compelling offer doesn’t always mean offering a substantial discount. Instead, focus on what makes your business unique and superior to others. Do you have a money-back satisfaction guarantee? Do you provide same-day service? Are you open 24/7? Whatever it is that sets your business apart from the rest, make sure to highlight it in all of your marketing materials.
Offering clients a Unique Value Proposition (UVP) is a critical component in any business, primarily service-based businesses like pool cleaning. Your UVP is what will make people want to do business with you instead of your competitors.
A great example of a UVP is maybe a free deck cleaning for every new contract signup during June. This will give people a reason to want to do business with you and not your competitor.
Offering something your competitors do not is a great way to get an edge in your market. But also make more money. Check out our blog post, How to make an extra $20,000 a year from your pool maintenance company in 2022.
Secret #3: Get creative with your Marketing
The third secret to growing your pool-cleaning business is getting creative with your marketing. Traditional marketing methods like flyers and newspaper ads might not be enough to get the word out about your business. You need to think outside the box and develop creative marketing ideas that will make a splash (pun intended!). One great way to market your business is by partnering with local companies that don’t offer pool cleaning services. For Example, you could team up with a nearby hotel or water park and offer discounts to their customers who use your services.
Utilize Social Media
Social media is a powerful tool to help you reach a wider audience and connect with potential customers. Platforms like Facebook, Twitter, and Instagram offer businesses a great way to communicate with their target market. Posting engaging content, running promotional campaigns, and hosting giveaways are great ways to get people talking about your business.
Ads are a particularly effective way to reach people in your area who are interested in pool cleaning services. You can target potential customers based on their location, interests, and demographics. A well-written UVP Facebook Ad run during the middle and end of spring can result in many new businesses. For as little as $10 a day, you can reach hundreds, if not thousands, of people in your target market.
Another great way to reach potential customers is through Instagram. This platform is handy for service-based businesses because it allows you to showcase your work through photos and videos.
Make sure to post high-quality content that highlights your pool-cleaning services. You can also use hashtags to reach a wider audience and connect with potential customers searching for pool cleaning services in your area.
Another helpful marketing tool for your pool-cleaning business is Youtube. This platform allows you to create informative videos about your services. You can use these videos to show potential customers what they can expect to use your services. Youtube is the second-largest search engine in the world. A well-done youtube video can be a powerful marketing tool to help grow your business. It also can set you apart from competitors not using this platform.
TikTok is a newer social media platform that is becoming increasingly popular. It’s a great way to reach potential customers through creative and engaging videos. You can use TikTok to show off your pool-cleaning services in a fun and unique way.
The key to using social media is to find your voice and what works best for you and your business. There is no one-size-fits-all approach, so experiment with different content types and see what resonates best with your target market.
Organic Search (SEO)
Organic search is another great way to reach potential customers. When people search for pool cleaning services in your area, you want your business to show up first. This can be accomplished through Search Engine Optimization (SEO).
SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). There is tons of free information on utilizing local SEO techniques to outrank your competitors.
Optimizing your website for local search can improve your chances of appearing in the top results for inquiries related to your business. This, in turn, can help you attract more customers and grow your business.
SEO is constantly changing, so staying up-to-date on the latest trends and changes is essential. However, even basic SEO techniques can significantly impact your website’s ranking.
Learn SEO here
Get Listed in Local Directories
Another great way to reach potential customers is by getting your company listed in local directories. This helps ensure that people searching for pool cleaning services in your area can find your business.
Make sure to claim your listing and fill out as much information as possible. This includes your business name, address, phone number, website, and hours of operation. You should also add photos and videos to help show potential customers your business offers.
Free Map Listings
Google Business Profile
There are also many free map listings that you can use to list your business. Google Business Profile, formally known as Google My Business, is one of the most popular and easy-to-use platforms. This platform allows you to manage your business information across Google Search and Maps.
Make sure to verify your listing and complete all the required information. This includes your business hours, address, phone number, website, and category. You should also add photos, videos, and other content to help show potential customers what your business is all about.
Yelp is another popular platform that allows you to list your business for free. This platform can be handy for local service-based businesses.
Bing Places for Business is a platform offered by Microsoft that allows you to list your business on Bing Maps and Search. This can be a great way to reach potential customers searching for your business on this popular search engine.
Yahoo Maps is a platform offered by Yahoo that allows you to list your business on their search engine and maps.
Apple Maps is a platform offered by Apple that allows you to list your business on their popular iPhone maps app.
There are many other local directories that you can use to list your business. These are just a few of the most popular and well-known platforms.
Paid Search Ads
PPC (Pay Per Click)
Another great way to reach potential customers is through paid search ads. This type of advertising allows you to place your ad at the top of search engine results pages (SERPs), giving you prime real estate and making it more likely that people will see and click.
A lead generator is a platform that helps you generate leads for your business. These platforms can be used to create landing pages, forms, and pop-ups to help capture customer information.
This information can follow up with potential customers and turn them into paying customers.
Some popular lead-generation platforms include Yelp, Angie’s, Thumbtack, and HomeAdvisor. The biggest complaint amongst these companies is that they sell leads to multiple businesses, including your competitors.
The best way to utilize lead generation is to find someone that offers exclusive leads to your business. This way, you’re the only one who receives the lead information and has a better chance of converting them into paying customers. To learn more about lead generation, check out our homepage.
Email marketing is a great way to reach potential and existing customers. This involves sending out emails with valuable content, such as coupons, discounts, tips, or information about your business.
Develop a Referral Program
A referral program is a great way to get customers to promote your business. This program incentivizes customers to refer your business to their friends and family.
You can offer discounts, coupons, or other special deals to customers who refer people to your business. This is a great way to get new customers and grow your business.
There are many other marketing strategies that you can use to promote your pool-cleaning business. These are just a few of the most popular and effective methods. Use these strategies to reach the widest audience possible and grow your business.
Old School Canvasing
Canvasing involves going door to door in your neighborhood and promoting your business. This can be a great way to reach potential customers who live close by.
Door to Door
An additional tried-and-true marketing method is dropping flyers in your area. This can be an excellent way to advertise special deals or discounts for your business. To be even more effective, use Google Maps and target homes with inground pools specifically.
Yard signs are a great way to promote your business if you have a lot of foot traffic in your area. This is an easy and cost-effective way to reach potential customers. Satisfied Customers are s a great place to plant a yard sign for your business.
Yard signs can be incredibly efficient when placed in high-traffic areas. But proceed with caution, as some HOAs and Counties have rules against these signs. Many local businesses get around these rules by placing signs strategically on a Friday evening and picking them up on Sunday to avoid detection.
There are many marketing strategies that you can use to promote your pool-cleaning business. These are just a few of the most popular and effective methods. Use these strategies to reach the widest audience possible and grow your business.
Secret #4: Build Relationships
The fourth secret to growing your pool-cleaning business is building relationships. It’s essential to build relationships with both your customers and your suppliers. Good customer service will help you retain customers and grow your business through word-of-mouth marketing. And maintaining good relationships with your suppliers will ensure you always have the supplies and equipment you need to do a great job.
The third secret to growing your pool-cleaning business is getting reviews from every customer. Google, Yelp, and Facebook are all important platforms for generating leads.
Network with other business owners
Networking with other business owners is a great way to grow your business. Attend local business events, join chambers of commerce and BNI groups, or start your referral group. These activities will help you meet new people and grow your business network.
Build a local referral network
Getting in touch with local contractors such as pool builders, landscapers, fence contractors, and pest control companies is a great way to build a referral business. These companies often have customers who need pool cleaning services. Building relationships with these contractors allows you to tap into their customer base and generate new leads.
Secret #5: Stay Up-to-Date on Industry Trends
The fifth and final secret to growing your pool-cleaning business is staying up-to-date on industry trends. Just like any other industry, the pool-cleaning sector is constantly evolving. New products and technologies are continually being developed, so you must stay on top of these changes to offer your customers the latest and greatest services. This will help you maintain a competitive edge over other businesses in your area.
Utilize New Technology
One way to stay ahead of the curve is to utilize new technologies in your business. Many new products on the market can help you clean pools more efficiently. New software programs can also help you manage your business more effectively. Utilizing these new technologies will help you be more efficient and productive, ultimately benefiting you. Software like House Call Pro can keep your client’s schedules, keep payments up to date, and even help market your business.
New Tools and Techniques
There are always new tools and techniques being developed for cleaning pools. You must stay up-to-date on these changes to offer your customers the best possible service. Attend trade shows, read industry publications, and talk to other pool-cleaning professionals to stay abreast of the latest developments in the industry.
For Example, purchasing a battery or electric vacuum can save you time, or learning new cleaning techniques will make your services more efficient. Which means you can service more clients in the same amount of time.
By following these secrets, you can be well on your way to growing a successful pool-cleaning business. Always focus on providing excellent customer service, marketing your business effectively, and staying up-to-date on industry trends. Do all
Following these five secrets, you can grow your pool-cleaning business into a thriving enterprise. Utilize these strategies to reach new customers, build relationships, and stay up-to-date on the latest industry trends. Doing so will help you be successful in this competitive industry.
Conclusion to 5 pool-cleaning business secrets
Keep these five secrets in mind as you grow your pool-cleaning business, and you’ll be sure to succeed. Implement these strategies and watch your business take off! Thanks for reading!
These are just a few secrets to help you grow your pool-cleaning business into a success!
- It’s All About Location, Location, Location
- Create a Compelling Offer
- Get Creative with your Marketing
- Build Relationships
- Stay Up-to-Date on Industry Standards
If you implement these tips, you’ll be sure to attract new customers and improve retention rates among existing ones. So what are you waiting for? Get started today!